The New Typography: Slate & The Headline

I love this example from Slate. I don’t know how long they’ve been setting headlines like this, but the headline/deck/byline on this article is snappy. Arial looks good big. Who knew? The subhead, with it’s small-caps effect in Georgia, really echos what you see in print newspapers, and gives Slate a visual gravity that compliments the quality writing.

.article_top h1 {0207_slate_styles... (line 1106)
    font-family:Arial;
    font-size:36px;
    font-size-adjust:none;
    font-stretch:normal;
    font-style:normal;
    font-variant:normal;
    font-weight:bold;
    letter-spacing:0.02em;
    line-height:39px;
}
h1 {
    margin:0pt;
    padding:0pt;
}

.article_top .subhead {
    display:block;
    font-family:Georgia;
    font-size:16px;
    font-size-adjust:none;
    font-stretch:normal;
    font-style:normal;
    font-variant:normal;
    font-weight:normal;
    letter-spacing:0.02em;
    line-height:20px;
    text-transform:uppercase;
}

article_top .byline {0207_slate_styles... (line 1116)
    color:#660033;
    font-family:Georgia;
    font-size:12px;
    font-size-adjust:none;
    font-stretch:normal;
    font-style:italic;
    font-variant:normal;
    font-weight:normal;
    line-height:20px;
    text-transform:none;
}

This screenshot brought to you by the letter S, for Skitch.

(The New Typography is a series of posts of indeterminate usefulness showcasing interesting uses of typography online and how the designer implemented them. Type-as-image need not apply.)