I spent 10 minutes at the grocery store the other day looking for a loaf of whole wheat bread without enriched flour in it, and that did not have high-fructose corn syrup as the third or fourth-listed ingredient. What is high-fructose corn syrup doing in my bread?
How sweet does my bread need to be?
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In order to rise properly, yeast needs something to feed on. sugar is usually it. however, there is/was something my father used to like which he called "salt-rising" bread. also, Irish Soda Bread uses little sugar, I guess, since it tastes really salty and not sweet. So there is good reason to use sugar in bread, but probably not to the extent many breads use it. they're just feeding our sweet tooth!